Social Media isn’t a fad, it’s a revolution.
“While social media is not the silver bullet that some pundits claim to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth. Companies not actively engaging are missing a huge opportunity and are saying something to consumers, intentionally or unintentionally, about how willing they are to engage on consumers’ terms.” John Mendelsohn, VP Chadwick Martin Bailey
Did you know that US internet users spend 3x more minutes on blogs and social networks than on email? Or that nearly 2/3 of US internet users regularly use a social network? Social media was the leading “emerging channel” for lead gen in 2010. Among other benefits, 63% of companies using social media say it has increased marketing effectiveness. 
Social media helps more businesses get found on line, it improves their businesses search results, and it plays an important role in their active sales. People are constantly sharing links and commenting on how they feel about the business, your business, and through word of mouth and social networking you can have a potentially booming business if you do it right.
What does social media need to really work? Social media works best when there are real people, with genuine intentions and quality content, behind every profile, tweet and tag.
Companies that have been participating in social media for the past three years, 80% of them are generating qualified leads while those just starting out are generating around 30%. More than 67% of companies using social media for a year or more have improved their search engine rankings.  So keeping up with your social media business sites pays off in time and really boosts your business.
Facebook generates the most conversations for B2C’s.
LinkedIn generates the most conversations for B2B’s.
With 750 million users on Facebook alone, is there a reason your business is not utilizing social media as a way to reach out to new and existing customers?
The bottom line is, it’s time to get social.